Page 9 - Enjoy-It 2023

...SWIMMING AND PADDLING!
It’s what dreams are made of - on every island and in every coastal town around the world - to make a living out of being a beach bum!
In essence that is what Max, founder and owner of ultra- cool beach brand Beachbum has done. His warm and inflatable empire is in fact the namesake of his father who was a prolific surfer in Cornwall in the 70s, when his nick name of Beachbum was honed!
In honour of that accolade Max has built a business around the water sports and outdoor adventure
ethos that resonates so deeply with him, and today is combining his passion for paddleboarding, branding and the wellbeing benefits of the outdoors and water in a rapidly emerging business...
The products that Max has on the market are not only solid and high quality but are colourful and exciting to own. Take the inflatable paddleboards for example, in 2019 Max couldn’t find quality boards with a cool look, so he set his experience in manufacturing to work and came up with a fleet of paddleboards that are beautifully designed, hip and sturdy at an accessible price. The natural companion to a paddleboard which of course can be used all year round (ideal for harbour paddling, lake and river adventures, and sea escapades when the weather permits), is the Brobe – the iconic Beachbum changing robe. Again, in delightful colours that catch the eye and proudly showing off the Beach Bum logo which is an icon in itself.
The brand first caught my eye in Lime Wood’s stylish Curated shop, there I saw for the first time a selection of Brobes on sale to Herb House members and guests of the hotel. The fit is perfect – both literally and in terms of partnership at the highest level.
From that moment I have seen many a Brobe on the beach, on bikes, on foot and on very cool folk I have
to say! This brand is getting people talking, swimming, paddling and accessorising. There are fins and paddles for the boards and a range of kids Brobes too, also a fabulous choice of 20l dry bags, ideal to stash your
clothes, phone, keys and a flask of something delicious while you paddle. I am over excited to see what new products Max will add to this fabulous collection...
Max’s client base is growing organically, rather like the business, product range and his team. His Mum is now head of customer service, which I think is a wonderful chapter in this tale of family success.
The Beachbum head office, (what a brilliant paradox), is in Bournemouth where Max studied at university and subsequently made his home.
He is now investing in new collaborations, products, distribution networks and researching new boutique partners and outlets.
You will see the Beachbum brand at select festivals, sporting events and paddling past at a beach near you – there is no mistaking the boards as they are branded with style and colours unique to Beachbum.
The Brobe is rapidly becoming the new open water, poolside, seaside, yachting, beach, camping and late- night must-have and thanks to the range of colours one can have a Brobe for every occasion!
I for one have expanded my beach wardbrobe and love the look, feel, versatility and weather resilience of the Beachbum Brobe – Max, we applaud you warmly, and look forward to your future successes on and off the water. www.beachbumsup.com | @beachbumsup
9